Author: Garan van Rensburg

eCommerce is shaping today’s digital landscape through daily innovations. It’s central to everything from buying groceries to ordering new furniture and clothing. Its opportunities are seemingly endless. Given this rapid rise in ecommerce, it is crucial that businesses keep up with the changing demands of consumers and stay focused on keeping things fast, convenient, and…

Sales funnels have become an increasingly popular tool for businesses of all sizes. A sales funnel helps turn prospects into customers, and each stage of the funnel is designed to bring the prospect one step closer to taking the desired action.  There are a variety of ways to create sales funnels, but the most effective…

If you’ve been involved in online marketing for any length of time, you’ve probably heard of sales funnels. But what are they, exactly? And why are they so important for ecommerce businesses? In this blog post, we’ll take a closer look at sales funnels and how they can help your business succeed.  What Is a…

With many businesses moving online, security around payment processing has slowly improved, but not without significant effort. If you’re going to be selling online, and accepting credit cards, you need to make sure you’re Payment Card Industry (PCI) Compliant.  Join us as we run through a checklist of everything you need.  PCI Compliance Checklist  The…

Online advertising is a multibillion-dollar industry and it will only get bigger. The internet and the interconnectivity that comes with it have made it possible for businesses to advertise directly to those most likely to convert and do it for the cheapest prices possible. Real time bidding (RTB) is central to online advertising, but it…

In recent years, a new form of payment has been gaining steam in the world of ecommerce.  Known as “buy now, pay later,” or BNPL, this option allows shoppers to purchase items immediately and spread the cost over time, interest-free.  Thanks to the convenience and flexibility, buy now, pay later is quickly becoming the preferred…

Twitter is one of the most used social media sites on the internet. Some might go so far as to say it’s the town square. Therefore, you’d imagine it’s suitable for ecommerce, and you’d be correct. Join us as we look at the home of the bluebirds and explore how you can use Twitter for…

When it comes to budgeting, there is no one-size-fits-all approach. Every business is different, and so each will have its unique budgeting process.  However, there are some general principles that all businesses can follow when putting together a budget. In this article, we’ll look at the different types of budgets that businesses use and then…

For businesses, POS (point of sale) transactions provide a way to keep track of inventory and customers. For consumers, POS transactions offer convenience and security.  In this article, we’ll explore POS transaction meaning, some of their finer points, the systems that make them possible, and the fees involved. If you’re a seller, online or off,…

In recent years, the food delivery market has exploded. Although it has many competitors, Uber Eats stands out as the leader.   Selling on it is a great way to boost sales and reach a wider audience. But there are some things to keep in mind before signing up.  In this article, we’ll discuss the process…